East Point Mall is a shopping mall located in Simei, Singapore. It is a six-storey complex that serves the needs of residents in Simei and Tanah Merah. The shopping mall is known for two attractions: The Learning Hub of the East, and Pet Safari, which was once the largest pet store in Asia, which sells pets, pet accessories and a vet. The mall also holds a mass line dance every Saturday.

It is owned by NTUC Income and managed by Frasers Centrepoint Malls.


Eastpoint Mall was developed by Far East Organisation and was completed in December 1996. Like other suburban malls at that time, it featured a cinema, supermarket, department store, food court, an arcade and a book store as anchors. It also had an array of speciality shops and restaurants. The mall pioneered several firsts, such as a rooftop children's pool and a wet market on the ground level of the mall, although both were subsequently closed.

In 1998, the property was sold to NTUC Income Insurance Co-operative Pte Ltd.

The mall's popularity begin to decline in the early 2000s, as patronage declined due to competition from the larger malls at Tampines and the city. As a result, the Golden Village cinema ceased operations in 2002 and its premises was subsequently converted to educational use. In 2007, several anchor tenants withdrew or moved into smaller premises. Minor renovation works were also carried out as well.

The mall did not undergo any major renovations until March 2013, when it was revamped with a new exterior facade, an increase in retail space and a refreshed tenant mix. Several anchor tenants were relocated to different levels, such as NTUC Fairprice taking up the entirety of Level 5, and Challenger and Daiso reallocated to Basement 1. The food court was reallocated to Level 4, operated by Food Junction. Level 6 remains allocated to educational centres, a child care centre and a nautical themed play deck. The mall reopened in December 2014.


East Point Mall was finally opened in 2 December 2014.

  • Daiso
  • NTUC FairPrice
  • Food Junction
  • Four Leaves
  • Popular Bookstore
  • KOI Cafe
  • Japan Home
  • Tom & Stefanie
  • 85 Redhill Fishball Noodles

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