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Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.[1] A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device cameras. Users are also able to record and share short videos lasting for up to 15 seconds.[2]

Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010. The service rapidly gained popularity, with over 100 million active users Template:As of.[3][4] Instagram is distributed through the Apple App Store, Google Play, and Windows Phone Store.[5] Support was originally available for only the iPhone, iPad, and iPod Touch; in April 2012, support was added for Android camera phones. Third-party Instagram apps are available for Blackberry 10 and Nokia-Symbian Devices.[6][7] On October 22, 2013, during the Nokia World at Abu Dhabi, UAE, Kevin Systrom has confirmed that official Instagram app for Windows Phone will be available in the coming weeks.[8] On November 21, 2013, the official Instagram Beta for Windows Phone has been released to Windows Phone 8 to allow Windows Phone user to get faster access to Instagram services although the app is still under development with lack of video recording and capture image through app.[9][10] The service was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock.[11] In 2013, Instagram grew by 23%, while Facebook, as the mother company, only grew by 3%.[12]

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