MUJI is a Japanese retail company which sells a wide variety of household and consumer goods.
The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.
Products and businessesEdit
Muji started with 40 products during the 1980s, their products range from stationery, and clothing for men and women, to food items and major kitchen appliances and has even included an automobile. Its primary business includes Café Muji, Meal Muji, Muji Campsite, florist and home furnishing; the company has also engaged in architectural project such as the Muji houses.
By the end of 2000s, Muji sells more than 7,000 products. It is positioned as a "reasonably priced" brand, keeping the retail prices of products "lower than usual" by the materials it selects, streamlining its manufacturing processes, and minimising packaging.
Countries of operation Edit
In Japan, Ryohin Keikaku has directly operated 262 stores and supplies 117 outlets, as of February 2013.
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